One of the biggest challenges design leaders face today is how to involve all of the available talent, regardless of where it is located. It was my pleasure to facilitate an embedded Human-centered Design exercise at a recent event hosted by IDEO, where design leaders from around the world came to discuss the successes and challenges faced by IBM and Intuit as they have made astounding progress in establishing design culture at the center of those companies.
We also showcased the intuitive and transformative way MURAL's online brainstorming, synthesis and collaboration experience works across any device - including the Microsoft Surface Hub. Observations were captured throughout the event using mobile phones, iPads, laptops, and tablets and shared to a common MURAL running on an 80", touch-capable Surface Hub. We affinitized the audience's observations into clusters which highlighted challenges including the many issues faced by teams spread across time zones that don't have dedicated creative spaces.
I love the guiding principles on display at IDEO - especially the one, "Make Others Successful" - which seemed to sum up the event nicely.
Watch the whole event, including interviews with Design leaders from Nestle, IBM, SAP, Intuit and more.